Two North Texas baby boomers in their 50s said a few key listed likes and interests posted on an online site was all it took for them to find true love.

Must love dogs and willing to meet online were among a few important details that brought online daters Suzanne Felton and Billy Bonner together

"My friends got a good laugh out of it at first," Felton said.

But without the internet, Felton and Bonner said they might have never met.

"It's like we were meant to be," Bonner said. "How do you find something like that by accident, in a bar or in a church even?"

Both were divorced and self-confessed computer geeks. And they said despite the "stigma" some relate to online dating, they said they found it a natural way to meet a match, which is exactly what they did using Dallas-based Match.com, the largest online dating site in the United States.

While not many baby boomers work at the company, boomers have become the fastest growing segment of clients. Memberships in the age ranges of 45 to 59 on Match.com has increased 340 percent since the year 2000 and totals 11 percent of the membership.

The age group is also most likely to refer a friend to the website, making them prime targets for a new Match.com ad campaign.

The website is streamlined and simplified for boomers, many of whom are not as internet savvy as younger members.

One guy featured in the new ad series called "Exercize-Guy" lives in Dallas, runs marathons, enjoys hot yoga, calls himself a "serial entrepreneur" and is age 50.

"I think a lot of boomers are looking for the next stage in their life," said Ed Rankin, an online dater.

Rankin joined Match.com five years ago after a divorce and admits he's discovered some integrity issues online.

"What I've learned is that 'average' means overweight and a 'few extra pounds' means really overweight," he said.

Exposure, embarrassment and personal safety are the most pressing concerns for most online daters. But most say the rewards are worth the limited risk; and being online at first keeps each member in control.

"The rejection's not as bad when it's done online, when it's not in person," Rankin said.

Match.com claims to have made a million successful relationships so far.

"Just because we're older, we're not dead yet," Felton said of her own action to find love online.

Bonner and Felton got engaged on a recent cruise and said they plan to marry next year.